Insights and strategy for the real world.

At Masala Pop Research we appreciate how hard it is to figure out a new place. Getting to know new people and cultures is like trying to navigate a maze full of situation-specific sensitivities and challenges.



Importantly though, we know that impactful insights and nuanced details don’t come from focus groups, cultural immersion trips, or market surveys. The best way to get granular, valuable information is to hear and learn from the people who live and breathe the answers to your most pressing questions.












Teamed with analytics and strategic guidance,

Masala Pop Research’s people-centric insights
either affirm a client’s current direction or prompt a radical shift, for the better.

We like to describe our work as insights meets virtual reality.
And now more than ever, accurate and perceptive fact finders with localised knowledge and experience are crucial.